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Evidence Guide: BSBMKG606 - Manage international marketing programs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG606 - Manage international marketing programs

What evidence can you provide to prove your understanding of each of the following citeria?

Formulate international marketing objectives

  1. Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources
  2. Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market
  3. Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall
  4. Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements
Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine international marketing approach

  1. Research international marketing opportunities and determine global or customised approaches for promotion of products or services
  2. Evaluate options for choice of marketing approaches
  3. Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences
Research international marketing opportunities and determine global or customised approaches for promotion of products or services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate options for choice of marketing approaches

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine operational structures

  1. Evaluate business culture and consumer preferences, and identify compatible marketing structures
  2. Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets
  3. Choose operational structure that best fits international market and product or service
Evaluate business culture and consumer preferences, and identify compatible marketing structures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Choose operational structure that best fits international market and product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage international marketing performance

  1. Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel
  2. Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  3. Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives
  4. Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  5. Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives
Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and improve international marketing performance

  1. Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements
  2. Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met
  3. Analyse, review and revise marketing outcomes and objectives
  4. Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance
  5. Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives
  6. Document review of marketing performance against key performance indicators in accordance with organisational requirements
Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse, review and revise marketing outcomes and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document review of marketing performance against key performance indicators in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Formulate international marketing objectives

1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources

1.2 Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market

1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements

2. Determine international marketing approach

2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services

2.2 Evaluate options for choice of marketing approaches

2.3 Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences

3. Determine operational structures

3.1 Evaluate business culture and consumer preferences, and identify compatible marketing structures

3.2 Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets

3.3 Choose operational structure that best fits international market and product or service

4. Manage international marketing performance

4.1 Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel

4.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

4.3 Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives

4.4 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

4.5 Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

5. Evaluate and improve international marketing performance

5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

5.3 Analyse, review and revise marketing outcomes and objectives

5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance

5.5 Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

5.6 Document review of marketing performance against key performance indicators in accordance with organisational requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Formulate international marketing objectives

1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources

1.2 Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market

1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements

2. Determine international marketing approach

2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services

2.2 Evaluate options for choice of marketing approaches

2.3 Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences

3. Determine operational structures

3.1 Evaluate business culture and consumer preferences, and identify compatible marketing structures

3.2 Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets

3.3 Choose operational structure that best fits international market and product or service

4. Manage international marketing performance

4.1 Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel

4.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

4.3 Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives

4.4 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

4.5 Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

5. Evaluate and improve international marketing performance

5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

5.3 Analyse, review and revise marketing outcomes and objectives

5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance

5.5 Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

5.6 Document review of marketing performance against key performance indicators in accordance with organisational requirements